How are you differentiating your club(s). How are you appealing to the broader community to attract new members, clients and users and then ensure they regularly attend, get results and ultimately be retained year on year?

How about saying you have great staff, well trained and qualified, clean facilities and loads of weights and treadmills. Well I’m sorry to say this should be the expectation of every club therefore not a point to be marketed on. To reference Seth Godin the author of the purple cow, clubs need to position themselves with a tell-able, sell-able story to deliver results. Customers/consumers looking from the outside see no difference in the facilities and services offered by each club therefore often negatively group facilities in the same box. Thus it makes it especially important to make your facility stand out and be remarkakle. Most Clubs today are failing to provide solutions to address 4 most common exercise objections – 1. Time, 2. Poor results in the past, 3. Uncomfortable environments and 4. Cost (unpreparedness to pay when experienced first 3 points).

At EYE fitness we have reviewed the leading trends in clubs and product evolutions overseas to bring products that benefit the users, and the businesses bottom line and ultimately address these issues.

Every product offers something innovative, interactive and FUN but importantly gets a result. Think more of it more like the logical evolution to many of the products gyms have had for years and then some are just completely NEW.

View some of our comments on our endorsements page and take the time to review the various categories and products as well as the product videos. There is a solution for every club. Have one of our consultants discuss your goals and budgets and assess your business direction.